Electrolux with New Visual Identity
at Swissbau 2018
at Swissbau 2018
Basel, Milan, Berlin: Together with its longstanding customer Electrolux, D’art Design Gruppe is starting a creative triad in 2018. The kick-off is the appearance of the worldwide-leading manufacturer of home appliances at Swissbau from 16 to 20 January 2018, with which Dart brings Scandinavian flair and a new Visual Identity to Basel.
Dark blue, light-coloured wood and concrete optics point to the heritage of Scandinavian design and the Swedish lifestyle of Electrolux. New natural hues like earth, teal and slate in combination with the selected materials make for an elementary and contemporary premium appearance.
